2 thoughts on “What is the development trend of the catering industry?”
Jana
The entire catering industry shows the following trends: 1. In terms of scale, it is increasingly "small and beautiful" The traditional restaurants are large, and they have always reflected the brand's attractiveness with "big". Since taking the Internet "fast train", the scale of new catering has become smaller and smaller. The first reason is that the huge store is like a bulky elephant. When the new situation comes, it is difficult to "turn". It cannot adapt to the fast market change rhythm and it is difficult to change quickly. Therefore, "weight loss" is the practice of many traditional large catering restaurants now; the second reason is that customer consumption thinking and habits have changed. Lightweight catering is more popular. There are fewer and fewer people; the third reason is that customer needs have become more diverse, targeted, more personalized, and the subdivisions are becoming more and more popular. The customers to eat whatever they want, instead of what the customer provides what the customer provides, and the targeted business success rate of target groups is higher. 2. Investment is increasingly "small and beautiful" Because the consumption needs of customers are no longer large, they are refined. They are required to be different. Beauty ", focus on a certain category to open a store. Just like the hot pot industry has gradually developed from a hot pot to a small hot pot, and the small hot pot has developed a diversified development model, which is continuously adjusted according to the needs of customers.
3, planning is increasingly "networked" The Internet publicity model has driven a large number of new restaurants. For example, spreading a good story with information technology, a social platform can help you complete, so more and more restaurants pay more attention to using Internet planning to spread. This fission -type communication gave many catering people a "strong needle", which made them taste the taste of "fame overnight". The is one of the most significant features of the catering industry. It is very important to correctly understand the essence of the Internet for catering consumption. The consumption process of catering is an experience process that integrates rigid demand, service, and social networking. Therefore, the role of the Internet should consider how to make customers eat better, how to make services better, how to carry out social activities that are conducive to customers. Essence 4. In terms of development, "labeling" The development of the catering industry has become increasingly reflecting personalized label attributes. "Labeling" can make the restaurant more recognizable, to differentiate recognition, and differentiated to be competitive. "Labeling" can also deepen customer memory. Nowadays, there are many brands, and there are many options. It is a different label to your restaurant, which can make consumers remember it. It like Haidilao hot pot "depending on customer service for customers", like the "closed eyes, the tunnels are delicious" in Xibei Noodle Village, which is a kind of service "labeling" and "product" "Tag". The "labeling" of the restaurant is an effective strategy for publicity and long -term development. 5. Management is increasingly "functional" The previous catering industry pays attention to personnel and rules and regulations, and now pay more attention to "functional" management. The "functionalization" of restaurants is a relatively important measure of measurement at present and in the future. Cutting extra functions can not only save costs, but also make the restaurant operate more quickly and flexibly. Under the old management model, the personnel are complicated, inefficient, many links, and serious waste; after "functionalization", the implementation of flat operation can reduce hierarchy, improve efficiency, and save costs. does not have to be big and wide, to serve all customers, only need to meet the needs of the target customer group. Public segmentation, market segmentation, product subdivision, service segmentation, more attention to personalized consumption, more attention to cost -effectiveness, this is what "functional" management needs to be considered.
In recent years, the income scale of my country's catering industry has generally risen, and its chain format has nearly 6 times the increase in its developed countries. According to statistics, it has been learned that in recent years Quick, the first and second -tier cities are faster than the third -tier and below cities; at the same time, fast food and leisure drinks are the main catering franchise brand categories. Staters in the catering industry: Quan Jude (002186), Hunan and Hubei (002306), Xi'an Diet (000721), Huatian Hotel (000428), Baoshang Group (000796), etc. The core data of this article: The income scale of the catering industry, the chain rate of the catering industry, the franchise franchise conditions 1. The catering chain rate has greatly increased space According to statistics from the National Bureau of Statistics, 2013- In 2020, my country's catering industry's revenue has generally risen, from 2556.9 billion yuan in 2013 to 4672.1 billion yuan in 2019. In 2020, the income was reduced by the epidemic to 3952.7 billion yuan. The franchise formats in the catering industry have recently emerged with the development of the catering industry. According to statistics, the process of catering chain in my country has continued to accelerate. At present, the chain rate of catering is 5%. 6 times the room for improvement, and the development space is large. 2. The development of the franchise format is faster . According to the "China Catering Franchise List", the growth rate of my country's catering franchise stores in 2019 is significantly higher than the growth rate of overall catering stores. In 2019, the growth rate of catering franchise stores in first -tier cities is higher than that of third -tier and below cities. Among them, the growth rate of dining and leisure food food franchise stores in first -tier cities has even exceeded 100%. In general, fast food is the most important catering franchise brand, accounting for 29%; followed by leisure audio, accounting for 21%; other categories account for less than 20%. In terms of urban line -level, the growth rate of franchise stores in first -tier and second -tier cities is higher than that of third -tier and below cities. Note: Because the catering industry was greatly affected in 2020, the data of the normal situation in 2019 was selected as a reference. 3, the change of franchise categories variety From the point of view of the franchise brand TOP10, the top ten brands in 2019-2020 include fat brothers, Deks, Yang Guofu spicy hot, Yang Mingyu Huangpu Huangpu Five brands of chicken rice and Zhang Liang spicy spicy, of which the category of fast food and flavor snacks is the main category. It can be found that in 2019, the faster categories of franchisees are hot pot barbecue and flavor snacks. By 2020, casual drinks and foods are newly listed, and the categories of fast food are the most. Note: The blue background is the brand that continues on the list. It data refer to the "Report of the Development Prospects and Investment Forecast of China's Catering Industry" of the Foresight Industry Research Institute.
The entire catering industry shows the following trends:
1. In terms of scale, it is increasingly "small and beautiful"
The traditional restaurants are large, and they have always reflected the brand's attractiveness with "big". Since taking the Internet "fast train", the scale of new catering has become smaller and smaller. The first reason is that the huge store is like a bulky elephant. When the new situation comes, it is difficult to "turn". It cannot adapt to the fast market change rhythm and it is difficult to change quickly.
Therefore, "weight loss" is the practice of many traditional large catering restaurants now; the second reason is that customer consumption thinking and habits have changed. Lightweight catering is more popular. There are fewer and fewer people; the third reason is that customer needs have become more diverse, targeted, more personalized, and the subdivisions are becoming more and more popular.
The customers to eat whatever they want, instead of what the customer provides what the customer provides, and the targeted business success rate of target groups is higher.
2. Investment is increasingly "small and beautiful"
Because the consumption needs of customers are no longer large, they are refined. They are required to be different. Beauty ", focus on a certain category to open a store. Just like the hot pot industry has gradually developed from a hot pot to a small hot pot, and the small hot pot has developed a diversified development model, which is continuously adjusted according to the needs of customers.
3, planning is increasingly "networked"
The Internet publicity model has driven a large number of new restaurants. For example, spreading a good story with information technology, a social platform can help you complete, so more and more restaurants pay more attention to using Internet planning to spread. This fission -type communication gave many catering people a "strong needle", which made them taste the taste of "fame overnight".
The is one of the most significant features of the catering industry. It is very important to correctly understand the essence of the Internet for catering consumption. The consumption process of catering is an experience process that integrates rigid demand, service, and social networking. Therefore, the role of the Internet should consider how to make customers eat better, how to make services better, how to carry out social activities that are conducive to customers. Essence
4. In terms of development, "labeling"
The development of the catering industry has become increasingly reflecting personalized label attributes. "Labeling" can make the restaurant more recognizable, to differentiate recognition, and differentiated to be competitive. "Labeling" can also deepen customer memory. Nowadays, there are many brands, and there are many options. It is a different label to your restaurant, which can make consumers remember it.
It like Haidilao hot pot "depending on customer service for customers", like the "closed eyes, the tunnels are delicious" in Xibei Noodle Village, which is a kind of service "labeling" and "product" "Tag". The "labeling" of the restaurant is an effective strategy for publicity and long -term development.
5. Management is increasingly "functional"
The previous catering industry pays attention to personnel and rules and regulations, and now pay more attention to "functional" management. The "functionalization" of restaurants is a relatively important measure of measurement at present and in the future. Cutting extra functions can not only save costs, but also make the restaurant operate more quickly and flexibly. Under the old management model, the personnel are complicated, inefficient, many links, and serious waste; after "functionalization", the implementation of flat operation can reduce hierarchy, improve efficiency, and save costs.
does not have to be big and wide, to serve all customers, only need to meet the needs of the target customer group. Public segmentation, market segmentation, product subdivision, service segmentation, more attention to personalized consumption, more attention to cost -effectiveness, this is what "functional" management needs to be considered.
In recent years, the income scale of my country's catering industry has generally risen, and its chain format has nearly 6 times the increase in its developed countries. According to statistics, it has been learned that in recent years Quick, the first and second -tier cities are faster than the third -tier and below cities; at the same time, fast food and leisure drinks are the main catering franchise brand categories.
Staters in the catering industry: Quan Jude (002186), Hunan and Hubei (002306), Xi'an Diet (000721), Huatian Hotel (000428), Baoshang Group (000796), etc.
The core data of this article: The income scale of the catering industry, the chain rate of the catering industry, the franchise franchise conditions
1. The catering chain rate has greatly increased space
According to statistics from the National Bureau of Statistics, 2013- In 2020, my country's catering industry's revenue has generally risen, from 2556.9 billion yuan in 2013 to 4672.1 billion yuan in 2019. In 2020, the income was reduced by the epidemic to 3952.7 billion yuan.
The franchise formats in the catering industry have recently emerged with the development of the catering industry. According to statistics, the process of catering chain in my country has continued to accelerate. At present, the chain rate of catering is 5%. 6 times the room for improvement, and the development space is large.
2. The development of the franchise format is faster
. According to the "China Catering Franchise List", the growth rate of my country's catering franchise stores in 2019 is significantly higher than the growth rate of overall catering stores. In 2019, the growth rate of catering franchise stores in first -tier cities is higher than that of third -tier and below cities. Among them, the growth rate of dining and leisure food food franchise stores in first -tier cities has even exceeded 100%.
In general, fast food is the most important catering franchise brand, accounting for 29%; followed by leisure audio, accounting for 21%; other categories account for less than 20%. In terms of urban line -level, the growth rate of franchise stores in first -tier and second -tier cities is higher than that of third -tier and below cities.
Note: Because the catering industry was greatly affected in 2020, the data of the normal situation in 2019 was selected as a reference.
3, the change of franchise categories variety
From the point of view of the franchise brand TOP10, the top ten brands in 2019-2020 include fat brothers, Deks, Yang Guofu spicy hot, Yang Mingyu Huangpu Huangpu Five brands of chicken rice and Zhang Liang spicy spicy, of which the category of fast food and flavor snacks is the main category. It can be found that in 2019, the faster categories of franchisees are hot pot barbecue and flavor snacks. By 2020, casual drinks and foods are newly listed, and the categories of fast food are the most.
Note: The blue background is the brand that continues on the list.
It data refer to the "Report of the Development Prospects and Investment Forecast of China's Catering Industry" of the Foresight Industry Research Institute.